Online marketing also referred to as Online Marketing

Online marketing also referred to as Online Marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, the business has the advantage of appealing to consumers in a medium that can bring results quickly. Strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Online marketers also have the advantage of measuring statistics easily and inexpensively. Almost all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offering more attractive to spectators. Results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an ad, visit a website, and perform a targeted action. The measurement can not be achieved through billboard, where an individual will at best be interested, then decide to obtain more information at a later time.

Internet marketing in 2007 is growing faster than other types of media. Because exposure, response, and overall efficiency of Internet media is easier to track than traditional off-line media through the use of web analytics for instance internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients become aware of the need to measure the collaborative effects of marketing (ie, how the Internet affects in-store sales) rather than siloing any advertising medium. Effects of multichannel marketing can be difficult to determine, but it is an important part of ensuring the value of media campaigns.

Online advertising is a form of promotion that uses the Internet and World Wide Web for the express purpose of providing marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, an emerging area of ​​interactive advertising presents fresh challenges for advertisers who until now adopt the interruptive strategy.